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8 Tips for Successfully Staging and Selling Your Beachfront Asset

Brian Merrick | October 16, 2024


Selling a beachfront property offers a unique set of challenges and opportunities. The allure of living by the sea is undeniable, but how do you make your property stand out in a competitive market like Malibu? Staging is key to not just attracting potential buyers, but also achieving a premium sale price. Here are expert tips tailored for sellers of beachfront properties, particularly those considering listing Malibu homes for sale.

1. Highlight the View and Natural Light


The view is your prime asset. Maximize it by ensuring that windows are spotless and unobstructed. Use minimal window treatments to allow natural light to flood the space, making the interiors feel airy and welcoming. Arrange the living spaces so that the seating is oriented towards the view. This setup invites potential buyers to imagine relaxing and enjoying the breathtaking coastal scenery.

2. Create an Outdoor Oasis


Emphasize the beachfront lifestyle by making your outdoor space irresistible. Update or add decking, comfortable seating, and shade solutions like modern pergolas or umbrellas. Consider enhancing the ambiance with outdoor fire pits or a hot tub, which are great for evening relaxation by the sea. Vendors like Wayfair and Home Depot offer a variety of outdoor furniture and accessories that can elevate any space.

3. Opt for a Light and Airy Decor


Interior décor should reflect the environment around your property. Use a palette of soft neutrals, blues, and greens to mimic the colors of the sand, sea, and foliage. These colors can create a calm and relaxing atmosphere that buyers often look for in a beachfront home. Opt for light fabrics and textures to keep rooms feeling bright and breezy. Retailers like Pottery Barn or Crate & Barrel provide stylish, coastal-inspired furnishings and decor that can help achieve this look.

4. Minimize Clutter


Clutter can distract buyers from the unique features of your home. Minimize it to enhance the property’s features, such as beautiful hardwood floors or custom cabinetry. Use sleek, modern storage solutions that blend with the rest of the home’s décor to keep personal items out of sight. For professional organizing solutions, sites like The Container Store can be useful.

5. Refresh Your Walls and Floors


Make sure that the walls and floors reflect the beachfront vibe while also appearing fresh and new. Consider repainting walls with a fresh coat of paint in neutral colors and repairing or replacing any damaged areas of flooring. Floor renovations don't have to be extensive; sometimes, simply deep cleaning or polishing existing flooring can revitalize an entire room.

6. Address Any Signs of Salt Water Damage

Beachfront properties can suffer from saltwater damage. Address any signs of wear from the elements, such as rust on metal fixtures or peeling paint on exteriors. Ensuring that the property is well-maintained will reassure buyers of its upkeep and can significantly boost its appeal.

7. Utilize High-Quality Photography

Given that many potential buyers might first encounter your property online, professional photos are a must. Quality photography can highlight the unique aspects of your beachfront home, especially during sunrise or sunset, capturing the magical quality of the location. Consider hiring a photographer who specializes in real estate photography, like those found on Houzz.

8. Provide Information on Lifestyle Benefits


Potential buyers are not just purchasing a home; they’re buying into a lifestyle. Provide information about local amenities, beach access, community events, and other lifestyle benefits. This can be included in your marketing materials and discussed during showings to help buyers envision living in your property.

Ready to Sell?

Staging a beachfront property in Malibu involves more than just preparing a home for sale; it’s about creating an experience that captures the essence of coastal living. By focusing on the view, enhancing outdoor living spaces, and ensuring the interior decor complements the beachfront setting, sellers can significantly enhance the appeal of their properties.

For those looking to list their beachfront homes for sale in Malibu, considering these staging tips can make a substantial difference in attracting buyers and securing a favorable sale price. For more detailed guidance tailored to your specific property or to explore the vibrant Malibu real estate market, don’t hesitate to reach out to Brian Merrick for expert advice. With his comprehensive knowledge of the local market and a keen eye for what appeals to buyers, Brian can help you navigate the sale process smoothly and successfully.



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