Position Your Home To Sell

In real estate, knowledge is power, and your Coldwell Banker® agent is a local-market expert. By sharing current market data, trends and a comparative market analysis (CMA), your agent will help you make an informed decision about your home’s market value and ideal asking price.


Factors That Impact Your Home’s Value:

  • Market Conditions – the current supply (or inventory) of homes for sale, buyer demand, interest rates and availability of financing, prices of recently sold properties, economic factors and seasonal demand.
  • Your Home’s Condition – location, age, size of the home and lot, floor plan and architectural style.
  • The Competition – the number of similar properties for sale and their prices, condition, location and financing terms.

Factors That Do Not Impact Your Home’s Value:

  • Original Price – what you paid for your house.
  • Needed Proceeds – the net cash proceeds you want or need.
  • Opinions – what friends and neighbors say your home is worth.

Pricing Right

While we’ll work together to set your home’s asking price, the buyer will set the sales price. If you price your home too high, you’ll miss out on potential buyers. Pricing your property at fair market value, from the start, will generate the most activity from real estate agents and home buyers. The price must attract enough attention to result in showings and offers.


Step By Step

Selling a home is a complicated process, but we will guide you through it every step of the way.

  • Prepare a comparative market analysis (CMA)
  • Review market conditions
  • Review other homes on the market
  • Discuss your home-sale goals
  • Determine the optimal listing price

  • Remove clutter and organize
  • Clean and make repairs
  • Stage your home for sale
  • Consider a home protection plan
  • Complete listing documents and disclosures
  • Create a HomeBase® account to manage documents, deadlines and tasks

  • Install distinctive Coldwell Banker®
    yard sign
  • Promote your home on the MLS
  • Syndicate your home’s listing to up to
    700 websites
  • Respond to online buyer inquiries through InTouch
  • Arrange showings
  • Hold open house
  • Communicate feedback
  • Market your property via email, direct
    mail and social media
  • Provide market updates

  • Evaluate offers and negotiate best price and terms
  • Enter documents into HomeBase
  • Facilitate inspections
  • Coordinate closing date, time, location and contacts
  • Monitor buyer financing and home appraisal
  • Follow up on details
  • Review closing statement
  • Close the sale
  • Provide copies of all closing documents and enter into HomeBase

Marketing Your Home

We offer one of the most powerful and comprehensive marketing programs to market and sell your home. In addition to our industry-leading online strategy, we use a proven combination of traditional and cutting-edge methods, including:

  • National brand advertising
  • Online advertising
  • Listing Concierge
  • Design Concierge
  • Social media
  • Direct print and email marketing
  • Just Listed flyers and postcards
  • Media relations/public relations
  • Coldwell Banker Global Luxury® program
  • Yard signs
  • MLS (multiple listing service)
  • Open houses/broker opens

Work With Brian

Whether you are looking to buy, sell, or lease a large Malibu estate, oceanfront property, ranch, or condominium, Brian Merrick is happy to help.

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